Is your company investing in impressive SEO strategies?
Is the content on your website spot on?
– NO LEADS
– NO CONVERSIONS
– NO PROFITS
According to BUFFER,
Companies that include videos in their marketing campaigns have 27% higher click-through rates and 34% higher conversion rates than companies not using such strategies.
So if you are asking yourself, if investing in video marketing is worth it or not?
Then, we say,
Yes, It’s totally worth it.
Just not because it’s the latest trend, but also as videos are a very versatile and profitable digital marketing tool.
Let’s take a look at the top 6 reasons that your business needs to start video marketing
1. Google Loves Videos
As Google is the parent organization behind YouTube, it directly affects your websites overall search engine ranking.
According to Moovly,
If a video is embedded in your website, then your chances to be on top of search results increase by more than 50 times.
2. Increases Conversions along with ROI
First, and the foremost benefit of using a video is that it will increase your sales. Many studies have shown that more than 70% of users who watched a video related to a product simultaneously bought it.
Not only this, more than 80% of businesses say that using videos as a marketing tool has helped them get good returns on their investments.
3. Generates Audience Engagement
As more than one-third of online activity involves watching videos, using videos for your business is more likely to engage a lot of new consumers.
So, if you are thinking about launching a new product or service video marketing can be highly beneficial as more than 80% of consumers prefer watching a video about a product rather than reading about it.
4. Valuable Information is Easily Explained
With so many websites and products being launched every day, using only content to provide information about a product can be quite competitive and boring.
However, according to a study conducted by Forrester, one minute of video is worth 1.8 million words
Adding a video to your landing pages can thus help you attract a bigger audience.
Dropbox, when first launched seemed to be a foreign concept to many. However, when they explained their process using a video, their users increased by many folds.
5. Encourages Social Shares
More than 40% of internet users watch more than an hour of Facebook or Youtube videos a week.
More than 60% of internet users say they are more likely to share a brand video with their friends in comparison to brands that don’t have any videos.
So, having a video can definitely help your brand go viral.
6. Engages more Smartphone Users
Given the growth of m-commerce, consumers are more likely to engage in videos a lot more than reading blogs and articles about the same thing.
It has been shown that more than 50% smartphone users prefer companies with mobile sites or apps that provide instructional video content.
This is big as there is so much that video marketing can do for your business growth.
At FWA marketing, we specialize in crafting effective videos.
Not only this, we also help you understand the:
– Where? and
– The Why?
Of video marketing!
Got an idea?
Share it with us in the comment section below. Log on to and start making your very own video today!