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With 79% and more of North Americans on Facebook and spending an average of 5.6 hours every day on social medias, can your dealership move more metal using social media marketing? The answer is a huge resounding YES, and in this video, I want to show you how.
Hi, my name is Mike with Turbo Marketing. I don’t think a day goes by where we don’t get a dealer asking us if you can really sell more cars, trucks, crossovers, and SUVs by investing time and energy nurturing social media channels. I understand the question. You are already spending 12 hours a day at the dealership managing people, technology, problems, customers, incentives and financing, all that while trying to increase your sales.
Time is a luxury you don’t have. You need results!
Traditional medias are just not giving you the traction they used to. Search engine marketing is now costing an arm and a leg because every one of your competitors is bidding for the same automotive related keywords. Now to make matters worst, every time you try to have a conversation about tackling social media marketing there always seem to be a new platform rising in popularity or another one dying. Where should you put your efforts and resources to make sure you’re not missing the boat?
All you want to do is sell more vehicles. So what should you do?
Obviously, we’re not going to be able to discuss at length and depth all the countless possibilities of social media marketing for car dealers. But I do want to bring you on a quick journey that will hopefully provide you with a bird’s eye view of the plan you should thrive to have in place over the next 30 days. At the end of the video, you should have a pretty clear vision of how everything connects and works together.
Let’s get started:
The first thing you will want to do is identify on which platforms you want to be active. The big ones for car dealers are YouTube, Facebook, Instagram, LinkedIn, and Twitter. YouTube is perfect for short and long form videos. Instagram is perfect for pictures, and short videos called stories. LinkedIn is ideal to reach professionals. Twitter is for whatever you can say with 140 characters or less, and Facebook is your community and where you should put most of your efforts.
Next thing you want to do is to create a schedule for each of your social media platforms. In other words, you need to define what you will be posting and how often.
The three keys are quality, consistency, and predictability.
If you need help launching your dealership’s social media marketing strategy, don’t hesitate to ask the automotive marketing experts of Turbo Marketing Solutions. You can reach them every day at 1 800 262-0081.