Watch this social media keynote to dominate social media in 2020 and beyond with lessons from “The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI” by bestselling author and award-winning social media keynote speaker Carlos Gil.
Brands have to communicate on social media the way people do to stay relevant on social media in 2020. Marketers aren’t just competing with each other but also competing for attention with social media users’ friends. If you sound like an ad, you’ll get tuned out. This social media marketing keynote will teach you about the future of social media 2020 and new social media 2020 strategies to apply in your business.
Watch for social media marketing trends. Having millions of social media followers is worthless if you don’t have genuine engagement. Focus on building real fans of your brand, even if it’s just a few dozen. These brand advocates are more valuable than vanity metrics.
Get “The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI” at
Social networks are the new norm, and traditional marketing is failing in today’s digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world’s biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world’s largest brands and content creators, and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the critical relationship between brand and consumer still needs the human touch. Learn how to put ‘social’ back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don’t want to be sold to; they want to be engaged.
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Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software. A first-generation Latino, Gil’s work has been featured by CNNMoney, Harvard Business Review, Mashable and Social Media Examiner in addition to dozens of trade publications. Presently, Gil is the CEO and founder of Gil Media Co., a full-service digital marketing firm based in Los Angeles, which works with Fortune 500 clients.
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