In this video, we’re going to share with you 3 video marketing tips that help your business grow.
Is video marketing really “the next big thing” in the world of marketing?
Let’s take a look at some stats:
More than 50% of consumers prefer video content next to any other type of content coming from brands. On the other hand, access to video equipment and post-production tools has never been easier and cheaper than it is now.
One of the things about the success of your video marketing is that it more often depends on having a strategic mindset instead of the tech you use.
We’ve run multiple video experiments over the years, and along the way, we found the three key tips that can help you develop great videos to help build a loyal community and fuel your business.
The first tip is to be persona-driven.
By truly understanding your persona and what motivates them, you can speak to them in a manner that they can relate to so that they want to be part of the brand tribe.
The second tip is to be funnel oriented.
Did you know that funnel oriented content marketing produces three times more leads per dollar spent when compared to paid search?
Finally – being data-driven and experiment-driven.
Testing, testing, testing is the only thing that eliminates opinion base choices and allows you to collect data.
See how you can put these strategies into practices for your video marketing strategy.
Which of the three video marketing tips are you already doing?
Share an example of how it helped your channel.
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