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You’ve decided to start incorporating videos into your marketing strategy — great choice! You’re probably feeling excited and a little nervous about what you should actually create. Don’t worry, you aren’t alone.
Writing a script can be one of the most challenging parts of creating a video. Thankfully, you have great content that’s just a click away — your blog posts!
Let’s walk through an example of turning a blog post into a video.
We’ll start by picking out a few high performing blog posts and considering how they’d translate to video. For example, a video on YouTube SEO could closely follow your original post. Whereas, a video about AI could dive into information about one specific job AI is already replacing.
Next, we’ll take a look at Google and YouTube to make sure there is search volume for the topic.
And while we’re at it, let’s check out any related videos to identify opportunities to provide additional context on the topic.
Now that we’ve determined the topic will be valuable to our audience and lends itself well to a visual format, let’s start writing an outline. We’ll begin by listing the key points and visuals we’d like to show. I like to take the section headers from the blog post and make them into my main points for the video.
Now it’s time to draft the actual script. We’ll need a compelling intro to hook the audience within the first 10 seconds.
While writing a script, it’s important to consider word choice. Scripts should be clear, concise, and conversational. Avoid writing complex sentences or in-depth explanations. Remember, videos require less words because they are accompanied by on-screen visuals. Take a look at how I’ve shortened this blog post section on YouTube tags to be just a few sentences in the video script.
Finally, there’s the promotion strategy. When creating your own video, embed it in related blog posts to drive views like we’ve done here. Post it to your social channels, website, or in your email newsletters for additional exposure.
So the next time you’re in a need of a video topic, take a closer look at your most popular blog posts. Creating a video from a post that already has a proven track record is a recipe for success!